Effective Date: July 2026

This Privacy Policy describes how The Keeping House, a brand of Society Social, Inc. ("The Keeping House," "we," "us," or "our") collects, uses, and discloses personal information when you visit shopthekeepinghouse.com (the "Site"), make a purchase, sign up for our emails or text messages, contact us, or otherwise interact with our services (collectively, the "Services").

The Keeping House is a sister brand of Society Social (shopsocietysocial.com). Both brands are operated by Society Social, Inc. and follow the same privacy practices. Your account, purchase history, and personal information on one site are maintained separately from the other unless you have independently created accounts or made purchases on both.

For purposes of this Privacy Policy, "personal information" means information that identifies, relates to, describes, or could reasonably be linked to an identifiable individual or household.

We collect and use personal information only as reasonably necessary to provide the Services, operate our business, comply with legal obligations, and pursue legitimate business interests such as improving our products and communications.

1. Personal Information We Collect

The personal information we collect depends on how you interact with the Services. Sources of personal information may include:

• Information you provide directly to us
• Information collected automatically through your device when you interact with the Site
• Information from service providers who assist with processing transactions or operating the Services
• Information from analytics or marketing technology providers

Category of Personal Information

Examples

• Identifiers — name, email address, phone number, shipping and billing address, IP address
• Commercial Information — purchase history, order details, and product preferences (including fabric type, colorway, and wallpaper collection)
• Internet or Network Activity — browsing activity on the Site, interactions with pages or content
• Communications — customer support inquiries, trade account applications, sample requests, and survey responses
• Inferences — preferences drawn from your browsing or purchase history

Information collected automatically

When you visit the Site, we may automatically collect certain information about your device and interactions, including:

• IP address, browser type, device identifiers, operating system, time zone
• Pages viewed, clicks, referring/exit pages, and session activity
• Information collected via cookies, pixels, and similar technologies

Why we collect it: to operate the Site, enhance security, prevent fraud, troubleshoot issues, understand usage, measure performance, and improve our Services.

We may also allow certain analytics or technology providers to collect information about how users interact with the Site. These providers may use cookies, pixels, or similar technologies to collect information such as pages visited, links clicked, and other browsing activity. This information may be processed on our behalf to help us understand how visitors use the Site and improve our Services.

Payment information

If you make a purchase, payment information is collected and processed by our payment processors. We typically receive limited information (such as confirmation of payment and limited card details like last four digits).

Why we collect it: to complete transactions, handle refunds (if applicable), reduce fraud, and maintain financial records.

Inferences

We may infer general preferences from your interactions (such as interests based on browsing or purchase history, including fabric categories, colorways, or wallpaper styles) to improve the Services and personalize communications.

Sensitive personal information

We do not intentionally collect or process sensitive personal information such as precise geolocation, government identifiers, financial account credentials, or health information except where necessary to complete transactions or comply with legal obligations.

2. How We Use Personal Information

We use personal information for purposes such as:

• Providing and fulfilling the Services (processing orders, coordinating delivery, handling returns and customer support)
• Communicating with you (order confirmations, shipping updates, service messages, responding to inquiries)
• Marketing and promotions (email and SMS marketing, including new collection launches and product announcements)
• Improving the Services (analytics, troubleshooting, measuring content effectiveness)
• Personalizing communications and content
• Security and fraud prevention
• Legal and compliance purposes (tax, accounting, record keeping, enforcing policies)

3. How We Disclose Personal Information

We disclose personal information in the following circumstances:

Service providers

We share personal information with vendors that help us operate our business and provide the Services, such as:

• Ecommerce and hosting providers
• Payment processors
• Shipping and freight carriers
• Customer support and order management vendors
• Fraud prevention and security vendors
• Email and SMS communications providers
• Analytics providers

Shopify

Our online store is hosted by Shopify, which provides the ecommerce platform that allows us to sell our products and services. Personal information you provide may be stored through Shopify's data storage, databases, and general applications and processed in accordance with Shopify's privacy and security practices.

Email and SMS marketing provider

We use Klaviyo to manage our email marketing and SMS communications. Our marketing communications provider may collect information about interactions with our emails or messages (such as opens, clicks, and purchase activity) to help us understand engagement, improve communications, and personalize marketing content. Data shared with Klaviyo is used solely to deliver relevant communications and is governed by Klaviyo's data protection policies.

Meta business tools

We may use Meta business tools (such as the Meta Pixel) to help us understand how visitors use the Site, measure the effectiveness of our marketing, and improve our Services. These tools may collect or receive information about your interactions with the Site (often via cookies or similar technologies).

We do not currently run paid digital advertising campaigns. However, we may use analytics or measurement tools that involve cookies or similar technologies, and we may use advertising platforms in the future.

Legal, safety, and compliance

We may disclose personal information to comply with law, respond to lawful requests, protect our rights and property, prevent fraud, and enforce our policies.

Business transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, personal information may be transferred as part of that transaction.

Clarification regarding "sale" or "sharing"

Certain privacy laws define "sale" or "sharing" broadly and may include sharing information with advertising or analytics providers through cookies or similar technologies. We do not sell personal information in the traditional sense of exchanging it for money.

4.Cookies, Pixels, and Similar Technologies

We use cookies, pixels, and similar technologies to operate the Site, remember preferences, improve performance, prevent fraud, and understand Site usage. These technologies may enable information about your interactions with the Site to be shared with analytics providers or technology partners that assist us in operating and improving the Services.

Meta Technologies

We may use Meta business tools (such as the Meta Pixel). Meta may collect or receive information about your activity on our Site through cookies or similar technologies.

Your choices

• Browser controls: You can manage cookies through your browser settings.
• Device controls: Your device may provide settings to limit certain tracking.

Do Not Track

Some browsers offer "Do Not Track" signals. Because there is no consistent industry standard, we do not currently respond to DNT signals.

5. Your Privacy Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, which may include the right to:

• Access the personal information we have about you
• Correct inaccurate personal information
• Delete personal information (subject to exceptions)
• Obtain a copy of your personal information (portability)
• Opt out of targeted advertising
• Opt out of the "sale" or "sharing" of personal information (as defined by certain U.S. state privacy laws)
• Appeal certain decisions relating to your request (where required)

How to submit a request

Email us at hello@shopthekeepinghouse.com with the subject line "Privacy Request" or use our contact form at shopthekeepinghouse.com/pages/contact-us.

Authorized agents

Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require verification of the agent's authority and your identity before fulfilling such requests.

Appeals

If we decline to take action on your request, you may appeal our decision by responding to our reply or contacting us again at contact@shopthekeepinghouse.com. We will review and respond to appeals in accordance with applicable law.

Opting out of targeted advertising / "sale" or "sharing"

You can opt out by using our opt-out link at shopthekeepinghouse.com/pages/do-not-sell-or-share-my-personal-information and/or by submitting a request as described above.

Verification

We may take reasonable steps to verify your identity before responding to certain requests.

Non-discrimination

We will not discriminate against you for exercising your privacy rights.

6. Universal Opt-Out Signals (Global Privacy Control)

If you enable a recognized universal opt-out signal (such as Global Privacy Control (GPC)) in your browser, we will process that signal where required by applicable law. When honored, the signal generally applies to the browser/device and may not apply if you use a different browser, device, or clear cookies.

7. Email and Text Messaging

If you sign up for marketing communications from us, we may send you emails and/or text messages through our communications provider, Klaviyo.

• Email: You can opt out of marketing emails at any time using the unsubscribe link in any of our emails.
• SMS/Text: You can opt out of marketing texts by replying STOP (or any other method described in the message). We may collect and use information about message delivery and opt-out status to administer our messaging program.

Subscribing to The Keeping House email or SMS list is separate from any subscription you may hold with Society Social. Opting out of one does not affect the other.

8. Data Retention

We retain personal information for as long as reasonably necessary to provide the Services and for legitimate business purposes, such as maintaining records, complying with legal obligations (including tax and accounting requirements), resolving disputes, enforcing agreements, and preventing fraud. Order records may be retained for several years to comply with tax and accounting requirements. Marketing contact information may be retained until you unsubscribe or request deletion.

9. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Personal information may be transferred to and processed in the United States or other jurisdictions where our service providers operate. These jurisdictions may have data protection laws that differ from those in your location.

10. Children's Policy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can take appropriate action.

11.Third-Party Links

The Site may include links to third-party websites or services, including our sister brand Society Social (shopsocietysocial.com). Their privacy practices are governed by their own policies, and we are not responsible for them.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. The "Last Updated" date at the top of this page indicates when this Privacy Policy was last revised.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

The Keeping House

Email: contact@shopthekeepinghouse.com

Website: shopthekeepinghouse.com

A sister brand of Society Social - shopsocietysocial.com